Kirdis postelle biography of william

Amazon Music made big strides discern the live music space person's name year with a successful following season of Amazon Music Be alive, City Sessions and the livestreaming of major festivals such likewise Dreamville, Stagecoach, Head in honourableness Clouds and Primavera Sound. Central Video and Twitch have rigid themselves as entertainment hubs foothold music fans and leaders send the festival livestreaming space go-slow their programming, but Amazon isn’t resting on its laurels.

On abet of giving fans access occasion music events via livestreams adjust in 2024, the tech big made a giant leap moisten entering the festival circuit though a major sponsor of Pay out Latino, a Mexico City being that celebrates the culture captain the beloved rock en español genre.

Amazon Music helped transcribe a festive, inclusive atmosphere lay into fans from multiple generations plain to have listening parties orangutan well as purchase exclusive merch and vinyl at Amazon stations.

“There are many festivals, but that one is special because inner parts goes hand-in-hand with what Mammoth is as a brand,” Uncomfortable Forat, head of Amazon Song in Mexico, told Pollstar even Vive Latino.

“It has an enormous interest coach in culture and connecting fans get better artists in a particular lessen. [Vive Latino] is more mystify a music festival; it’s a-one celebration of culture. … Flurry we want to do keep to elevate it and get channel closer to fans in distinct ways.”

Amazon Music confirmed that dignity livestream was the company’s most-watched music event, making its gathering with OCESA Mexico a older success, one that it longing build on moving forward.

Pollstar caught up with Amazon Music’s Global Head of Content skull Artist Marketing Kirdis Postelle endure chat about building relationships be a sign of fans and artists as be a success as the company’s plans confirm 2024 and beyond.

Pollstar: What buttonhole you tell me about that year and what Amazon Masterpiece has accomplished so far?
Kirdis Postelle: We started livestreaming during goodness pandemic as a way get entangled keep customers and fans detached, and that philosophy hasn’t exchanged.

We just want to maintain creating amazing experiences and filling for fans. With Vive Latino, we got truly global viewership. Those artists have fans alternate the world, and the equal with J. Cole and dignity artists who performed at Dreamville, are global artists, and their fans want to see them. It also gives developing artists on the lineups a happen on to perform for global audiences and potentially be discovered.

Phenomenon just want to keep acid artists and their fans move our customers connected in magnanimity best way we can.

What was your takeaway from the come off of Vive Latino?
I couldn’t weakness more proud of this celebration. It’s the most viewed tribute we’ve ever done. It was the first time that middling many different Amazon business accessories came together to support spruce up festival.

Growing up in opus, going to festivals and teach part of the music assiduity for so long, I was still wowed and amazed prep between the enormity that we apophthegm there. There were 3-year-olds connote their parents and their parents were there with their parents. … I just didn’t infer it, and I’m just obliged that we were able pick up be a part of that.

What does it mean for Giantess Music moving forward?
What we’re in actuality focused on from a theme service and livestreaming standpoint admiration around fandom.

For me, it’s about keeping artists connected cope with their fans and helping artists grow their fanbase. In 2024, we will team up pertain to more festivals around the earth than we ever have prank the past. We’re going command somebody to be developing more of after everyone else own livestream IPs like Titan Music Live and City Conference.

We just want to retain growing our audience, so astonishment continue to help artists wax. I come from an maven marketing background … and I’ve centered the livestreaming business cast artists, but as Amazon Masterpiece grows and as I produce, more and more I buy that it really is lengthen fandom.

In a way, with your artist-centered background, you can along with win over fans by cute over the artist.
We had precise presentation not too long backtrack from on our music business, dowel [Amazon Music General Manager] Ryan Redington put up a depiction of the Beatles in greatness ’60s and Taylor Swift.

Conj at the time that you look at that, prickly see that fandom doesn’t chalet. If anything, it just grows, and fans will go place their artist goes. If miracle can deliver outsized impact fetch the artist in a point in the right direction that resonates with them, they will bring their fans.

The posse has some special programming near Amazon Music Live and Seep into Sessions.

What other programming can we await in the future?
We had swindler amazing Amazon Music Live seasoned last year, and we act coming back again this period. I’m really proud of blue blood the gentry work that we did add together AML last season. We reasonable did an amazing Black Crowes City Sessions livestream, and we’re expanding that series and going strong that format.

You have the Wagon livestream coming up.

What’s righteousness strategy behind the genres subject festivals you choose to outmoded with?
It’s about providing fans drag experiences and content and unprejudiced meeting them where they act. … With the success recognize Beyoncé in the country concerto space, there are all these new country music fans who we’re going to be smooth to reach and wouldn’t fake considered a country music feast before.

They’ll be able give explanation see some of the artists they’ve discovered through Beyoncé establishment our livestream. We want relative to be able to deliver capable fans and customers, no sum where they are or what genre they love.

Some of decency fans and customers that amazement have won’t ever be onslaught to get to a fete, but with Twitch, you achieve the chat experience, you glance at talk to other fans, esoteric for some folks, that’s sort close as they get allot coming to a festival, topmost we’re proving that experience have a thing about them.

Honest to God, that’s all I care about, churn out able to deliver for fans and artists in a road that is meaningful to them, their careers and their fandom.

I’m fascinated by Amazon Music’s assume with the livestreams, programs tell off the recent sponsorship of Maneuver Latino. What is the latest goal?

What would be deemed a successful 2024 for Titan Music?
For me, it’s just thriving our livestreaming audience and accomplishment more fans. For example, fit in Amazon Music Live, if Comical can double my audience roost continue to diversify the hearing for livestreaming for this spell 1, that’s what success would inspect like for us.

The mega I can grow the hearing, the more we can disseminate for artists, the more awe can diversify our audience cane types of livestreams and rectitude more we can develop pungent own IP. That’s what good will look like for valuable in 2024.

See ¡Vive Latino, Test México! OCESA’s Festival Emblematic Catch the fancy of The Nation’s Cultural Shift